Bambis are becoming increasingly rare in Fortnite.

[Shishirgano9]

Not being "bambi" . This is an expression specific to Fortnite players who describe players who are starting out and who have a character with "default" "skins" (outfits). This phenomenon is explained in social psychology by the ingroup theory popularized by Henri Tajfel. It highlights the importance of categorizing internal and external groups. The "Bambi" are therefore those who are part of the outgroup , rejected by their peers because they do not have distinctive signs to signify their belonging to the community. Buying skins allows you to differentiate yourself to integrate the community.


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— Zank (@ZANKI0H) April 18, 2019


To be able to purchase these items, you must use the game's virtual currency. V-Bucks . By using the "classic springs" of virtual currency, the friction during the act of purchase is lower , so the incentive to purchase is greater.
Epic Games' perpetual renewal of accessories also encourages players to invest in the latest outfits to stay "in fashion". Many "packs" and promotional offers are offered; inspired by more conventional marketing to encourage, here too, players to buy.
Since the game is initially free, players are more likely to agree to purchase items than if the game required a fee to obtain them.
As a result , nearly 69% of Fortnite players have already spent money in the game. With an average annual revenue per user well above that of all GAFAN .