EEAT for YMYL (Your Money or Your Life) sites

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YMYL are sites that are relevant to financial well-being, health, and general human life. While EEAT parameters are defined for all types of sites, they are particularly important for YMYL.

In December 2022, Google decided to move away from specific topics for sites and defined general parameters for YMYL as any content that could potentially harm an cambodia telegram data individual or society as a whole. In addition, Google added questions that serve as auxiliary criteria if the assessor has difficulty determining whether a topic falls into the YMYL category:

Does a cautious person seek out experts? Are the sources trustworthy enough to avoid potential harm? Can even small inaccuracies in the information lead to danger? If so, the topic probably falls into the YMYL category.
Is the topic one of those areas where asking friends or acquaintances for advice is enough to make a decision? If so, then the topic probably does not fall into the YMYL category.
It is important to consider that the search engine understands the conditional nature of its requirements. Recommendations for the treatment of diseases can only be provided by a doctor, but a story about how a patient lives can be presented by a person without a medical education.

Regardless of whether your site falls into the YMYL category, it is important to evaluate pages for their potential harmfulness, as this can affect user interactions, even if your content is not related to money, medicine, education, and other topics considered potentially dangerous.