This decision was based on customer research

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2.4. When sales decline Declining sales are a clear sign that a brand is no longer effective at attracting and retaining customers. Instead of continuing to “patch” the problem, a well-thought-out rebranding strategy can open up new opportunities.


3. Effective rebranding strategies: Learn from big brands 3.1. Start with the customer Before rebranding, businesses need to conduct in-depth surveys to understand customer expectations. According to Accenture , 91% of customers prefer brands that can “personalize the experience.


” For example, Dunkin' Donuts changed its india telegram data name to Dunkin' in 2018 to reflect a strategy to focus on beverages rather than just pastries. that showed beverages accounted for more than 60% of their revenue.


3.2. Building a new brand story A strong brand is not just about the product, it tells a meaningful story. Patagonia , the outdoor clothing brand, has repositioned itself as an environmental brand, and is now seen as an icon of sustainable living.


3.3. Combining technology and communication elements In the digital age, communication plays a vital role in reshaping a brand. An effective communication campaign not only conveys a message but also creates an emotional connection. and the “Think Different” message to execute one of the most successful rebranding campaigns of all time.