the user searches for a particular site or brand
Posted: Mon Dec 23, 2024 6:30 am
navigational intent : . Examples of searches are: “Adidas shoes”, “Braun hair remover” or “nike”.
informational intent : the user is looking for information on a certain topic and wants to know more. Some examples: "celiac disease during pregnancy" or "how does advertising on google work"
commercial intent : users are looking for useful information that will help them in their purchasing choices (“best 55 inch TVs” or “what are the best shoes for jogging”)
transactional intent : the user wants business phone number database to perform a specific action, usually a purchase. Some search examples are: “amazon app download” or “mirrorless fujifilm discount”.
Want to learn more about this topic? Read our article:
Search Intent: what it is and what are its applications in terms of SEO and SEM
What are the types of keywords to consider in the Keyword Research phase?
In addition to the search intent, you also need to consider the level of precision of the keywords. In this regard, we can identify 3 types of keywords:
broad spectrum : These refer to those general, high-traffic keywords that encompass all aspects of a topic or business (example: “clothing store”)
targeted : precise keywords, useful for creating specific content or limited to a certain category (example: “versace clothing store”)
editorial : useful for the creation of valuable informative content that responds to the needs and/or questions of the target audience for your business (example: "how to choose the right size of a dress")
As you may have noticed, keywords can be made up of a single word or multiple words . The latter, in particular, are also known as “ keyphrases ” or “ long-tail keywords ” which, even if they have fewer searches, are able to intercept more qualified traffic , being much more precise.
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informational intent : the user is looking for information on a certain topic and wants to know more. Some examples: "celiac disease during pregnancy" or "how does advertising on google work"
commercial intent : users are looking for useful information that will help them in their purchasing choices (“best 55 inch TVs” or “what are the best shoes for jogging”)
transactional intent : the user wants business phone number database to perform a specific action, usually a purchase. Some search examples are: “amazon app download” or “mirrorless fujifilm discount”.
Want to learn more about this topic? Read our article:
Search Intent: what it is and what are its applications in terms of SEO and SEM
What are the types of keywords to consider in the Keyword Research phase?
In addition to the search intent, you also need to consider the level of precision of the keywords. In this regard, we can identify 3 types of keywords:
broad spectrum : These refer to those general, high-traffic keywords that encompass all aspects of a topic or business (example: “clothing store”)
targeted : precise keywords, useful for creating specific content or limited to a certain category (example: “versace clothing store”)
editorial : useful for the creation of valuable informative content that responds to the needs and/or questions of the target audience for your business (example: "how to choose the right size of a dress")
As you may have noticed, keywords can be made up of a single word or multiple words . The latter, in particular, are also known as “ keyphrases ” or “ long-tail keywords ” which, even if they have fewer searches, are able to intercept more qualified traffic , being much more precise.
T