Marketing Automation
What are the differences between email marketing automation and marketing automation ? Blendee explains it to you in a few simple steps.
The term Marketing Automation was born between the late 90s and early 2000s to indicate a natural evolution of many CRM platforms . The main innovation of those years consisted in the ability to perform repetitive tasks such as sending messages via SMS and email, automatically and based on available data (we are talking about a time when mobile venezuela cell phone number list internet and social networks did not yet exist).
Marketing Automation vs Email Marketing Automation
Although the two terms email marketing automation and marketing automation are equivalent for a large part of the market, it is appropriate and necessary to make a distinction.
Today, marketing automation should be understood as all forms of automation , which affect the user experience, taking into account all available channels: from mobile to social media, from the website to WhatsApp.
Email marketing automation, on the other hand, is all about sending the email .
To
better understand the difference , let’s see how an email marketing automation platform works: Email marketing automation is usually based on the concatenation of automated messages. These email sequences are set up in a workflow. This is a cause-and-effect flowchart, with alternative paths based on opening and clicking on an email. It goes without saying that if the user doesn’t open the communications, the company is left with no other way, having no other channels to contact them.