Digital strategies
Intercepting a user at the point of sale is not exclusively a technological challenge, quite the contrary. The ways to identify a consumer today are varied and mainly motivated by the spread of smartphones, but they can go as far as facial recognition, with technologies already launched by retailers in the United States and Canada (even if in Europe today they are not yet widespread and regulated by law).
The truth is that whatever choice you make on the "technical level", the italy cell phone number list real value always lies in the type of experience you want the user to have. Many in-store recognition projects fail because the experience is not determined by the consumer and their preferences. Choosing the best option is a mix between choosing an effective, financially viable, but above all marketing-oriented solution. Often, futuristic technical implementations are not necessary, but a few good ideas would be enough, capable of reinterpreting the new omnichannel paradigm.
Why is it essential today for a retailer to recognize the user in the physical store?
Being able to personalize the offer by taking into account all the interactions between the customer and the brand, especially on digital channels. This is a key challenge, as already highlighted by the main trends for retailers in 2017 (we have also selected some interesting reports here).