Digital strategies
What is customer loyalty?Why is it important for a brand to establish a lasting relationship with the consumer?
When we talk about customer loyalty , we are referring to the relationship of trust that is established between the customer and the company and that leads the user to continuously buy from your company rather than from a competitor. To simplify, we can say that customer loyalty is the customer loyalty that arises towards your company
Sweepstakes, points cards, loyalty programs: too often, we reduce the concept of romania cell phone number list customer loyalty, or customer retention, to activities aimed at stimulating repeat purchases, forgetting instead that customer loyalty is the most important thing to do. A consumer’s loyalty to the brand is the result of a real relationship . “ Companies must move from short-term goals focused on transactions to building long-term relationships with customers ,” writes Philip Kotler: it is in these few lines that lies the key to success for companies, transforming the concept of loyalty into a complete loyalty journey.