It is a well-established fact that personalizing the user browsing experience is one of the activities that can most improve our conversion rates.
More relevance means more engagement and that translates into our prospects seeing us as a more qualified source to advise them on solving their problems.
But how can we improve this engagement for anonymous users?
As we said before, the vast majority of visitors to our site will remain anonymous poland cell phone number list to us, not registering on a form where they will “self-declare” their role, their business functions and possibly their needs.
The result is that we may have written dozens of articles thinking of an ideal buyer persona who will never have the opportunity to read them, simply because to find them he would have had to do an in-depth search in the meanders of your blog.
Indeed, not recognizing him, we will have submitted to him on the home page as well as on the different pages of the site and our blog, the same articles that we show to everyone.
This happens first of all for two reasons:
Inability to segment and profile anonymous users
inability to submit the best articles to them in real time
Furthermore, this activity, in addition to being important to increase conversions on anonymous users, can also allow us to be much more relevant to what we will call "soft leads", visitors who may have only left us the email to subscribe to a newsletter .
Think how much more effective our newsletters could be if we could automate and personalize them according to their interests.
Today it is possible to monitor behaviors in order to segment and profile users, in this article we explain how.