For the intervention on the customer journey at work, it is not enough to integrate all the data, but it is necessary to share the project with all the functions of the company, so that each one is aware of its role, as well as its objective, in a broader vision of the customer experience. In fact, it is essential to map what each function does at each stage of the journey and to coordinate them so that they can act in concert to create a fluid and fully coordinated user experience.
7. Continuously analyze the results
To optimize tactics and revise strategy, continuous data analysis is of course necessary. Therefore, both general business KPIs and individual channel KPIs must be defined and monitored.
Marketing Automation : enabling technologies for new professions?
Marketing automation allows you to manage all the stages of the shandong cell phone number list customer journey, but if on the one hand, without the right technology, it is not possible to carry out large-scale projects, on the other hand, without a vision and clear business objectives, the results cannot be satisfactory. Such projects require a lot of effort from the company, both to break down corporate silos and to reorganize around the notion of experience. For this reason, real professional figures could be introduced for the understanding of data and the design of multi-channel guided journeys, with the aim of unifying awareness, sales and satisfaction in a single common goal.