In this great complexity, automated marketing accompanies us in segmentation on three strategic objectives:
It helps us know our users to understand where to direct investments.
Segments rich in information and continuously updated have the advantage of allowing us to learn more about our consumers and, therefore, about our business every day. With automated marketing, we can continuously test new forms of engagement on multiple channels and quickly understand what works and what does not. Systems learn the rewarding behaviors of a certain user and re-propose them to all other similar users belonging to the same segment.
Using artificial intelligence and big data saves time
The personalization of the proposal and the possibility of automating the selection of the cambodia cell phone number list right products for each segment is the key to saving time and not missing opportunities. There is no point in continuing to work on manual correlations, based on assumptions. The data already contains the answer and automatic marketing, thanks to an enormous computing capacity and artificial intelligence algorithms, is able to return it to us with a margin of error certainly lower than ours ( to know how they work, we talked about it here )
Investing “human” resources in what they do best
Segmentation is complex, but it is also a fun challenge. If automated marketing is smart and manages for us the insertion of users into certain segments – and plans all subsequent actions – we will be able to dedicate ourselves to more strategic activities such as analyzing the results in order to develop new modes of interaction or even new business models or more creative ones, such as choosing content that can further stimulate our target. So let's take care of creating interesting customer experiences and leave everything else to technology!