Taking Advantage Of Social Commerce With Pam O’Neal
Posted: Mon Feb 17, 2025 9:48 am
In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Pam O’Neal from Kustomer. As the Senior Marketing Director at Kustomer, Pam is experienced in social commerce and she spills the secrets on how to take advantage of this tool in your business. Learn more by listening to the podcast below.
E-Commerce for the Social World
The new world of commerce is being steered by social media, especially cash app database with consumer habits having turned more digital during the previous year. The power of social media is tremendous – everything is digitized, from friendships to commerce. When social platforms were blowing up, many businesses took to these platforms to relate to their customers on a deeper level and to advertise in a way that was more integrated and personalized. Social commerce changes the way brands create relationships with their customers. If you spend any time on apps like Instagram or Facebook, more than likely you’ll see ads for products from your recent Google searches. This is no accident, many companies use these platforms for this purpose. So, how can CX get its turn on social media? For Pam, it’s a great opportunity for leaders to take advantage because it offers a seamless experience between customer and brand. Leaders inexperienced in this field often wonder how to get started when there are so many social platforms on the web. “How are we going to bring all of that together and have an informed, seamless, integrated experience that is managed by a platform built for this world?” Pam explains that leaders should be understanding their customers on every level in order for this new way of commerce to work for them.
E-Commerce for the Social World
The new world of commerce is being steered by social media, especially cash app database with consumer habits having turned more digital during the previous year. The power of social media is tremendous – everything is digitized, from friendships to commerce. When social platforms were blowing up, many businesses took to these platforms to relate to their customers on a deeper level and to advertise in a way that was more integrated and personalized. Social commerce changes the way brands create relationships with their customers. If you spend any time on apps like Instagram or Facebook, more than likely you’ll see ads for products from your recent Google searches. This is no accident, many companies use these platforms for this purpose. So, how can CX get its turn on social media? For Pam, it’s a great opportunity for leaders to take advantage because it offers a seamless experience between customer and brand. Leaders inexperienced in this field often wonder how to get started when there are so many social platforms on the web. “How are we going to bring all of that together and have an informed, seamless, integrated experience that is managed by a platform built for this world?” Pam explains that leaders should be understanding their customers on every level in order for this new way of commerce to work for them.