Ecommerce marketing success relies on the experience you create for customers. You need to think about every step of the customer journey if you want to enjoy success, especially during busy sales periods.
As the holiday season approaches it’s time to step back and re-evaluate your customer experience. Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website.
Making the time now to perfect the customer experience will lead to huge benefits in the future.
Today’s NOW generation demands instant gratification. When they decide they want something, they want it immediately. Anything that complicates them getting what they want will lead to them abandoning the process. It’s therefore imperative that you reduce any possible barrier to purchase.
What are the common barriers to purchase?
Barriers to purchases are usually the result of seemingly small mistakes on your website. Though they appear small, these barriers can have a significant effect on your profits.
#1: Slow site speed
79% of customers claim they wouldn’t return to a website with poor performance. Modern shoppers expect pages to load in three seconds or less. So, if your site is underperforming – even by just a few seconds – this could have a severely negative effect on your results.
#2: Lack of trust
Especially around the holiday season, shoppers are looking for new products, new brands, and new inspiration during their gift shopping. Trust currently tops the list of customer considerations with 70% saying it’s all-important when they’re looking for a new brand to shop with. If a customer feels your brand is not doing enough to earn their trust, they’re not even going to consider doing business with you.
#3: Ease of checkout
Convenience is king to the modern consumer. Complicated processes, unnecessary information collection, or long forms that need to be completed are likely to frustrate a busy user. Simplicity is key and confused customers buy nothing.
#4: Missing information
Shoppers like to research a brand and its products before committing to making a purchase. In the early stage of the customer journey, as they’re conducting their research, you must provide as much information as possible to keep prospects moving down the path to purchase. When your website is missing information such as shipping rates or warranty terms, customers will turn to your competitors who do answer their questions.
How to reduce barriers to purchase
Thankfully, many of these barriers can be easily fixed. Visitors and prospective ios database customers come to your website wanting a quick, easy, and straightforward path to purchase. They’ll only buy from ecommerce stores they feel like they can trust.
Thankfully, these barriers to purchase can be reduced with just a few simple tweaks!
Slow site speeds: PWAs
Progressive Web Apps (PWAs) give your website the interactive feel of an app with none of the development required of an app. As shoppers increasingly start their search for new brands on their smartphones, PWAs help you maintain a mobile-first approach.
With speeds up to 10 times faster than traditional mobile sites, PWAs lead to an increase in customer engagement and pages visited, improving conversion rates dramatically.