During Double , the iPhone series, which was released only a month ago, also joined the price reduction ranks.
Today, the official announced price reduction product group also includes the iPhone model. It has been less than months since it was launched on the market on September last year , and the discount is yuan. This round of price cuts for Apple's new products has once again "accelerated" and set a record.
Ivan Lam, senior analyst at market research firm Counterpoint, previously south korea phone number list pointed out that Apple's price cuts are a strategy to stimulate consumption and regain market share. At present, the domestic consumer market is recovering, but consumers are more rational in the postepidemic era, so Apple needs moderate promotions and price cuts to stimulate consumption.
Some media speculated that the reasons for Apple's price cuts and promotions at the beginning of may include declining sales, such as a decline in sales in the Chinese market; intensified competition, with brands such as Huawei and Xiaomi impacting the highend market; longer user replacement cycles; relatively backward AI technology; and to stimulate sales, clear inventory, and adapt to changes in market demand, as well as in view of factors such as improved macroeconomic environment, demand in emerging markets, and weak sales of iPhone .