Blue Banana success in the digital world

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A seller called Instagram
A brand that tells stories
From online store to physical commerce, the order is reversed!
Expand the sales catalogue
Validate the format abroad
A seller called Instagram
This project began in 2016 with an investment of €3,000 , mainly destined to the development of a website built by its two founding partners.

Another part of the capital was used to make his photographic productions , images that show young people practicing skating, hiking or jumping into the water in suggestive natural spaces.

By proposing challenges on social media, contests saudi arabia number details and that power of communication that is only possible when speaking face to face , they gained 10,000 followers on Instagram in their first year. In 2019, they already had more than 100,000 followers, and currently, they have 272,000 plus another 55,500 on Tik Tok.

The audience proved that the formula worked. “We had opted for Instagram, the network where our friends were and where it was easy to reach our audience.” But, best of all, that audience also bought!

In 2017, they sold clothing worth 250,000 euros. A year later, the characteristic cross of the Blue Banana logo was already generating sales of 735,000 euros, and in 2019, it reached 1.5 million euros.

Nacho Rivera, with his partner Juan Fernandez Estrada
A brand that tells stories
Built on the principles of bootstrapping , which basically consists of minimising costs by having the entrepreneur do everything and reinvesting all profits, the company has grown without the need for further contributions or input from other partners.

And when things started to work, they invested in advertising campaigns on their main channel, social media. This decision also helped them to amplify an audience that was already responding to word of mouth: “The good thing about digital management is that it tells us where we get profits and where we don’t,” explains Rivera.