How to create perfect social media posts
Posted: Mon Dec 23, 2024 6:45 am
Managing a social media profile is much more than publishing a certain number of posts without any order or coherence, it is quite the opposite . It is also important to note that publishing on Facebook is not the same as publishing on Twitter or Google+.
Therefore, you should delegate this responsibility to individuals or companies that specialize in social media management and content marketing that use a methodology that has been perfected over time and has been adapted to each of the changes in the algorithms of the respective platforms. What is your secret to making effective posts on social media?
Facebook
Be positive: Positivity builds relationships and trust. It will help inspire and excite your online community.
Provide relevant information: The updates that get the most attention are those that offer added value. Just don't give away everything just to get your audience to click.
Link appropriately: Make sure you include links to your brand's website. Shorten URLs and edit the final characters of the link. Highlighting them will increase the number of clicks.
Include images: Followers engage more general managers mailing list if they have a visual cue. A picture is worth a thousand words and always encourages sharing.
Don't forget your mobile phone: Remember to use images that can be used on mobile devices. Nowadays, the vast majority of Internet users visit their social profiles via mobile.
Be available: Post when your audience is interested, not just when your business is open. This will ensure more engagement from your users.
Interact: While posts are important, so are comments and replies. Participate and build connections through conversations.
Twitter
Call to action: Let your readers know what you want them to do.
Punctuation: Avoid abbreviations and use appropriate capitalization.
Shortened URLs: Shortened, friendly links generate more retweets.
Format: Use questions, facts and figures to generate interest and attention in the audience.
Mentions: Use mentions to get your audience engaged and responding.
Retweets: Retweet content that is relevant to your audience and thank them for retweeting you.
Pinterest
No faces: It is proven that images without faces generate more repins than those with faces, up to 23% more.
Small background: When the background exceeds 40% of the total image area, repins are reduced to half or even less.
Lots of red: Images where red and orange predominate produce up to twice as many repins.
Portrait style: Images look best when viewed vertically, with an aspect ratio between 2:3 and 4:5.
Multiple colors: Using multiple dominant colors gets more repins.
Light and color: Images with 50% color saturation are repinned four times more than those with 100%.
Therefore, you should delegate this responsibility to individuals or companies that specialize in social media management and content marketing that use a methodology that has been perfected over time and has been adapted to each of the changes in the algorithms of the respective platforms. What is your secret to making effective posts on social media?
Be positive: Positivity builds relationships and trust. It will help inspire and excite your online community.
Provide relevant information: The updates that get the most attention are those that offer added value. Just don't give away everything just to get your audience to click.
Link appropriately: Make sure you include links to your brand's website. Shorten URLs and edit the final characters of the link. Highlighting them will increase the number of clicks.
Include images: Followers engage more general managers mailing list if they have a visual cue. A picture is worth a thousand words and always encourages sharing.
Don't forget your mobile phone: Remember to use images that can be used on mobile devices. Nowadays, the vast majority of Internet users visit their social profiles via mobile.
Be available: Post when your audience is interested, not just when your business is open. This will ensure more engagement from your users.
Interact: While posts are important, so are comments and replies. Participate and build connections through conversations.
Call to action: Let your readers know what you want them to do.
Punctuation: Avoid abbreviations and use appropriate capitalization.
Shortened URLs: Shortened, friendly links generate more retweets.
Format: Use questions, facts and figures to generate interest and attention in the audience.
Mentions: Use mentions to get your audience engaged and responding.
Retweets: Retweet content that is relevant to your audience and thank them for retweeting you.
No faces: It is proven that images without faces generate more repins than those with faces, up to 23% more.
Small background: When the background exceeds 40% of the total image area, repins are reduced to half or even less.
Lots of red: Images where red and orange predominate produce up to twice as many repins.
Portrait style: Images look best when viewed vertically, with an aspect ratio between 2:3 and 4:5.
Multiple colors: Using multiple dominant colors gets more repins.
Light and color: Images with 50% color saturation are repinned four times more than those with 100%.