How do I set up Google Shopping?

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To add your products to Google Shopping, you'll need a Google Account, Google Ads, and Google Merchant Center. Let's take a look at how to set up a Google Merchant Center account—the place where you provide and manage information about your products, such as titles, descriptions, prices, and images.

Vitaliy Trokhymchuk, Head of Digital Marketing at australia telegram data ORNER, lecturer and curator of the PPC specialist course :

— As part of the course program, we have a class where we study and step-by-step analyze the process of creating shopping campaigns and Performance Max. We talk about bidding strategies, optimization, and scaling. As a result, a large number of students who work with online stores are already doing their first launches while doing homework.

Creating and setting up an account
The first step is to familiarize yourself with the service's rules , as violating these rules may result in your product or even your entire catalog being blocked from showing.

The next step is the registration itself:

Sign in to your Google account and follow this link .

Sign in to your Google Account

Provide basic information about your store. When filling out the "Store Name" field, it is recommended to provide not only the legal name of your company, but also the name by which your store is known to customers, as this information will be used in your ad.