Read also: Switching to Google Analytics

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A trend that may seem banal, but at the same time extremely relevant, is the transition to the new version of Google Analytics . Over the past year and a half, Google has gradually relegated the old version of Analytics to the background, directing its efforts to promoting and popularizing GA 4. We already installed and configured GA 4 for our clients in the fall and winter of 2021, and now we have a year and a half of valuable data that provides us with new opportunities.

The thing is, for many, this transition is still a cambodia telegram data task they haven’t quite grasped. We’ve already fully adapted to the new analytics, even including it in our web analytics course curriculum. But for SEOs, in addition to the other new tools we’re already familiar with, Google Analytics 4 is a must-have tool to explore.

One of the key differences of the new version is a greater focus on mobile devices. You will be able to combine data from mobile applications. In essence, Google Analytics 4 opens up new possibilities for you in the graphical interface. You become a creator, an artist who is freed from routine and workload, and with the help of reports you can find exactly the information that is important and useful for you.


14. Plerdy
Plerdy

Plerdy is another tool with extensive functionality that not only provides useful features for search engine optimization, but also allows you to better understand user behavior on your website. If you are interested in finding out why visitors who come to you through search engines do not make purchases, Plerdy provides the opportunity to obtain this information.