For YouTube, an important KPI is total watch time. Watch time is an integral part of your overall success on YouTube as it reflects consumer satisfaction and the quality of your content. If you can increase watch time, you can increase audience engagement, build a subscriber base, and optimize your YouTube video strategy to ensure consistent growth and development.
total viewing time
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Viewer retention and loss. YouTube’s viewer retention metric offers a practical way to analyze your video content. It details where you’re losing or retaining your viewers. This allows you to make accurate comparisons, set engagement benchmarks, and improve your content to increase brand awareness.
Viewer retention and loss
Quality of communication. If the SMM manager closes the call center functionality, it would be useful to pay attention to satisfaction with communication. For example, whether the service in social networks is successful/correct. Or what is the speed and quality of processing the request in SMM channels.
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