Read also. What is a Buyer Persona
Posted: Wed Feb 19, 2025 5:22 am
Inbound marketing has the clear task of generating leads. However. A unlike classic outbound measures. A this is not done by drawing attention to yourself and your products (push strategy). A but by offering high-quality content that draws a potential customer's attention to your company. A services or products (pull strategy).
Traditional outbound marketing measures have produc increasingly poor results over the years. The mass approach does not address individual problems. And today's customers are put off by the mass of advertising. In addition. A the extremely high advertising costs are often offset by success that is difficult to measure.
Inbound. A on the other hand. A relies on qualifi content - not thailand mobile database advertising. A but professional help - which provides solutions to specific questions. A problems or wishes of a clearly defin buyer persona.
It therefore replaces the much less tangible target group.
Describing inbound as a game changer is bas on the idea of bringing information to genuine prospects. It's not about what your company offers. A it's more about what your persona is looking for. A what questions or problems they have (consciously or unconsciously).
In this context. A one also speaks of the customer journey . A in which a potential customer goes through the phases of attention. A consideration and decision.
Traditional outbound marketing measures have produc increasingly poor results over the years. The mass approach does not address individual problems. And today's customers are put off by the mass of advertising. In addition. A the extremely high advertising costs are often offset by success that is difficult to measure.
Inbound. A on the other hand. A relies on qualifi content - not thailand mobile database advertising. A but professional help - which provides solutions to specific questions. A problems or wishes of a clearly defin buyer persona.
It therefore replaces the much less tangible target group.
Describing inbound as a game changer is bas on the idea of bringing information to genuine prospects. It's not about what your company offers. A it's more about what your persona is looking for. A what questions or problems they have (consciously or unconsciously).
In this context. A one also speaks of the customer journey . A in which a potential customer goes through the phases of attention. A consideration and decision.