Title and description quality: relevant keywords and negative keywords

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After visual design, the buyer will move on to the title and description.

" Describe the product clearly, indicate the most important things at the beginning. Write down all the details that can help the system "catch" target queries in the search ," advises Ivan Burach , head of the PPC Webpromo department, lecturer at the WebPromoExperts Academy .

To do this, identify keywords for your product iceland telegram data and add them to the product name and description. They should reflect its features and benefits.

Negative keyword lists are also useful . Exclude keywords that are not relevant to your product and may result in incorrect or poorly targeted ad impressions. This principle will reduce the number of "empty" clicks, reduce advertising costs and improve the performance of your ad.

Price competitiveness
Check if your product prices are competitive. If yours are higher, it can make it harder to sell. In that case, consider offering discounts to increase the appeal of your products.

Did you know? Most large online retailers today use special parsers to analyze competitors' prices. A parser is a tool that automatically collects large amounts of data according to specified parameters. An example of such a service is Price Control. It collects information about the prices of your products from various sources, including store websites and online auctions, and analyzes them. Based on the results, the products are revalued and new prices are automatically added to the site.