This process is based on internal motivation, which triggers the desire to become a leader and receive recognition of one's own merits. There are several types of it:
Internal. Aimed at the employees of the organization to unite the team, improve the quality of service and products, increase productivity, and sales volume.
External. Applies to the company's clients. Necessary to increase brand or afghanistan mobile database individual product recognition, increase potential buyer loyalty, and attract new customers.
Behavior-changing. Aimed at any participants. Aimed at forming new habits that will allow achieving the set goals.
Principles and Elements
Gamification is based on behavioral and psychological principles. Among them:
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Motivation. To increase it, you need to identify the target audience's problem and describe how it can be solved using the game.
Unexpected discoveries. To keep the user's attention, he needs to be regularly encouraged, offered something new, otherwise he will quickly lose interest.
Status. Providing players with many different opportunities to achieve and demonstrate success. Additionally, progress should be visually communicated, such as ratings, lists, and indicators.
Reward. The prize must represent a certain value for the buyer. It can be expressed in a monetary format, for example, in the form of a discount, in a status format - receiving an exclusive offer, etc.