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[Shishirgano9]

Far from the TV sets and their spotlights, it is from their living rooms that journalists try to maintain the connection with their audience. Following the suspension of TéléMatin on France 2, journalist Laura Tenoudji keeps the good mood with "Good Morning Insta", live every day on her Instagram account.



The artisanal aspect of Instagram live (smartphone czech republic cell phone number list placed on the proximity with the audience, unlike some of the more fabricated Facebook lives.

"We see today that the live shows that have worked best since the start of this lockdown are not the hyper-produced content in a classic audiovisual mode. Internet users want to see behind the scenes," explains Edouard Braud, director of media partnerships for Facebook in France and Southern Europe.

Adapting to mobile uses

In times of confinement, 76% of Internet users consume content from their smartphone, according to a Hootsuite & We Are Social study . Adapting media formats to mobile-first usage is therefore essential.