Marketing is an incredible world , for many it has been the breakthrough for their company, proving to be a system with digital renewal, it has gone from being traditional to digital, but maintaining the pillars that traditionally define it .
You will see that the traditional bases of Marketing are shown in a very usual way but they have not stopped being , since they are pillars where every strategy begins. And to know them we will show you how they work:
These are the 4 P's of Marketing.
Product. It is focused on benefits , it has a portfolio of products and their fundamental characteristics: quality, design, etc. Here the characteristics of the products and benefits are georgia business email list defined, factors such as delivery method, service, delivery time, among others, are taken into account.
Price. Here the costs of selling the product are defined, evaluating market prices to set a final price.
Promotion. Promotion refers to how our customers will know about our product. This element includes factors such as communication , sales force or public relations.
Point of Sale. Making the product available to the consumer to promote its purchase, the distribution channel is analyzed.
Without the consumer we are nothing , our work is useless.
Therefore, we must keep in mind how the consumer sees our 4 P's. This is how the 4 C's that are so much talked about today came about, and they have managed to gain more relevance than the classic marketing ones.
Content . This is about detecting the real needs of customers so you can create relevant content that attracts customer attention.
Community . Interact with the community, providing quality content, helping and supporting members, and identifying INFLUENCERS . Connection
. We cannot forget the golden rule, each social network is a completely different world, the context, communication and language are different, which is why a marketing plan must be designed for each social network.
Conversation , it is essential to generate conversation and trust between our customers, since we must be careful not to fill the customer with information about the product and we must be in the customer's shoes.
We cannot start doing anything in marketing without having clearly defined the 4 P's of our product or brand, but we must do so always taking into account the needs of our consumers, who they are, what benefits our product has that will make them choose it over everyone else, and what are the best channels to communicate with them and once the product is launched, listen to their opinions to continue improving and adapting to the market, combining the 4 C's.