Examples of Strategies

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Primarily web-based channels, such as websites, search engines, social media, and email.

Includes all online channels and additional channels like mobile apps, SMS, in-app ads, and digital billboards.


SEO, content marketing, email marketing, social media marketing, and PPC advertising.

SEO, content marketing, social media, email, PPC, plus TV ads, ra colombia cell phone numbers dio ads, SMS, and mobile marketing.

Primary Tools

Web analytics tools (e.g., Google Analytics), social media platforms, and email marketing software.

A combination of web analytics, CRM systems, SMS platforms, mobile apps, and programmatic ad platforms.

Reach

Limited to Internet users only.

Broader reach; includes both internet users and non-internet audiences reachable through digital devices.

Offline Integration