How to use behavioral psychology in SEO in the long term
Posted: Wed Feb 19, 2025 10:35 am
Using behavioral psychology to improve SEO helps. And it doesn't require knowing all of our cognitive biases. We suggest that you continue to follow the following principle as you learn and grow in SEO:
How does my persona/ideal customer honduras phone number data feel when they think about this?
How do I want them to feel after they make a decision?
The moment you start considering how you want your customer to feel on your site, both in the decision-making process and after they have made it, you will likely naturally consider or include many different cognitive biases.
You may not know the names of these feelings, but you will likely develop a few guiding principles as you think about how actions lead to these emotions. And you will understand them.
Sentiments are a common consideration in your customer journeys. And they may not be as often considered when creating customer personas, conducting standard SEO research, or keyword mapping. Bringing the idea of customer sentiment forward can help you streamline these processes.
How does my persona/ideal customer honduras phone number data feel when they think about this?
How do I want them to feel after they make a decision?
The moment you start considering how you want your customer to feel on your site, both in the decision-making process and after they have made it, you will likely naturally consider or include many different cognitive biases.
You may not know the names of these feelings, but you will likely develop a few guiding principles as you think about how actions lead to these emotions. And you will understand them.
Sentiments are a common consideration in your customer journeys. And they may not be as often considered when creating customer personas, conducting standard SEO research, or keyword mapping. Bringing the idea of customer sentiment forward can help you streamline these processes.