5 tips for success on social media

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The following tips will ensure that you start your social media marketing efforts for plumbers on the right foot.

1. Figure out how often to post
The first aspect to consider when marketing on social media is knowing how often to post. Posting too frequently can be overwhelming, while posting infrequently can lead your followers to believe italy phone number data that your business is inactive. Since each social media platform serves a different purpose, each platform requires different posting times. Here are the ideal frequencies you should aim to stick to.

Facebook : Several times a week. Since you can post a wide variety of content on Facebook, you can post a mix of content three to five times a week. For example, you can switch between text posts, visual posts, and links throughout the week.
Instagram : Once a day. Just like Facebook, you can post different types of content on Instagram. While visuals are an effective form of marketing, too much of them can be distracting to your followers.
YouTube : You can post a few times a week on YouTube. Since creating and uploading videos to YouTube requires more effort, you can focus on one YouTube post per week. Remember to focus on quality over quantity – viewers want value from YouTube videos.
Twitter : One to three times a day. Tweets benefit from being short and easy to digest for readers and quick and easy to post for businesses. You can also simply retweet informative or interesting posts from plumbing-related sources or positive reviews from your customers.
LinkedIn : Several times a week. LinkedIn visitors spend more time on this social network because they read long-form content. This also means they visit the platform less frequently than those who engage in shorter reading, such as Twitter or Instagram.