Twitter is introducing Website Visit Optimization, a new objective within the Website Traffic objective (formerly Website Clicks & Conversions objective). This objective is designed to find and show ads to the audience most likely to visit your site.
This goal uses Twitter's Website Tag feature kazakhstan phone number data which (if enabled) tracks actions that users take on an advertiser's website so that they can be attributed to a Twitter campaign.
Aggregated measurement
This feature is intended to provide conversion measurement (aggregated event counting) for audiences that have opted out of iOS tracking. Advertisers will be able to see an aggregated view of page metrics and conversion events within their reporting in Twitter Ads Manager.
Event Manager
Events Manager is Twitter's hub for managing web tags and their associated conversion events. The platform plans to integrate app-based events into Events Manager sometime this year.
The above-mentioned news shows that Twitter engineers are not idle and are trying to improve their PPC ads so that clients get the most profit from them.
Optimizing website visits
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