3 unforgettable hospitality social media strategies in action
Posted: Thu Feb 20, 2025 3:54 am
But it’s not just about having an extensive content calendar or responding to customer care needs—brands must also reflect the changing social media landscape. Consumer preferences for human-focused, video-centric content push hospitality brands to relate to their audience on social differently, demanding more from the people behind brand accounts.
Experimenting with these formats puts hospitality brands at an advantage, allowing followers to see places and experiences firsthand before booking a trip.
With all that’s changed in the past few years, one india mobile database thing has remained constant: the number of global social media users is on a steep incline, with 5.85 billion users expected by 2027. By investing in a comprehensive global social media strategy, brands can reach a broad audience and attract new customers worldwide.
Here are four specific ways world-famous hospitality brands use social to generate new business and build customer loyalty.
Vail Resorts leans into local appeal
With 40+ mountain resorts around the world, Vail Resorts juggles a mosaic of accounts across regions and countries. Their social team is faced with the challenge of reaching distinct audiences—from global visitors to local residents.
As Tabbey explains, “We lean into the uniqueness of each resort brand. Our resorts offer different experiences—including urban, luxury and adventure—and different benefits, like picturesque hikes or family-focused activities.”
Experimenting with these formats puts hospitality brands at an advantage, allowing followers to see places and experiences firsthand before booking a trip.
With all that’s changed in the past few years, one india mobile database thing has remained constant: the number of global social media users is on a steep incline, with 5.85 billion users expected by 2027. By investing in a comprehensive global social media strategy, brands can reach a broad audience and attract new customers worldwide.
Here are four specific ways world-famous hospitality brands use social to generate new business and build customer loyalty.
Vail Resorts leans into local appeal
With 40+ mountain resorts around the world, Vail Resorts juggles a mosaic of accounts across regions and countries. Their social team is faced with the challenge of reaching distinct audiences—from global visitors to local residents.
As Tabbey explains, “We lean into the uniqueness of each resort brand. Our resorts offer different experiences—including urban, luxury and adventure—and different benefits, like picturesque hikes or family-focused activities.”