To mark an existing event as a conversion, go to:

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Admin > Property > Events > Existing Events > toggle “Mark as conversion”

Screeshot of the GA4 page where you can mark an existing event as a conversion event


4 social media insights to track in Google Analytics
Google Analytics for social media gives you malaysia mobile database several social insights. Here is a breakdown of the four main ones:

Audience demographics
An in-depth understanding of your target audience is critical to the success of your social campaigns and overall organizational goals. Get these insights from GA metrics for a granular view of customer demographics through the Demographic details report.

The report pulls metrics from visitors who visit your website or app and have consented to share information. It gives you key details like location, age, gender, ethnicity based on the language used and even their interests.

To get these reports, go to:

Google Analytics > Reports > User Attributes > Demographics details

You also get metrics such as the average time your site was in focus in a visitor’s browser or an app was in use on a person’s device (average engagement time). You also see new users, engaged sessions per user and new visitor count.