The Best Email Marketing Strategies for 2022
Posted: Thu Feb 20, 2025 4:11 am
While SEO and PPC were in turmoil last year, email marketing was doing just fine. That is, until Q4 2021, when Apple launched its MPP. MPP stands for Mail Privacy Protection, which was introduced with Apple’s iOS 15 update. With this feature, iOS users can block you from collecting precise open data (i.e. whether, when, where, or how many times they opened your marketing emails). In short, Apple opens your email on a proxy server – so that any tracking pixels in the email are downloaded there, rather than to the user’s device. Then, if the user decides to open the email, it opens the cached version.
Email tracking software can't distinguish between lebanon phone number data opens through and without a proxy server. The result is inflated open rates and missing or incorrect open data (such as location, time of opening, number of opens, and more). What to do about it?
Focus on optimizing elements in the body of the email, not the subject line.
If you're testing email subjects, choose something like click-through or purchase rate as your criteria, not open rate.
Cancel all dynamic content email campaigns that are based on open data and rebuild them based on other triggers.
Although we won't be able to find out (at least for Apple users) when, where, or even if they opened your email, there is another solution to get the necessary information about them.
Open data isn’t everything, instead of getting this insight, you can ask your audience directly what they’d like to know. If they sign up for your emails, create a preference center so members can tell you more about themselves.
Email tracking software can't distinguish between lebanon phone number data opens through and without a proxy server. The result is inflated open rates and missing or incorrect open data (such as location, time of opening, number of opens, and more). What to do about it?
Focus on optimizing elements in the body of the email, not the subject line.
If you're testing email subjects, choose something like click-through or purchase rate as your criteria, not open rate.
Cancel all dynamic content email campaigns that are based on open data and rebuild them based on other triggers.
Although we won't be able to find out (at least for Apple users) when, where, or even if they opened your email, there is another solution to get the necessary information about them.
Open data isn’t everything, instead of getting this insight, you can ask your audience directly what they’d like to know. If they sign up for your emails, create a preference center so members can tell you more about themselves.