Finding winning terms with automatic targeting

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One of the best features of product sponsorship is the automatic targeting feature . It’s a great option for beginners and those who aren’t digital marketers or PPC advertising experts . However, even advanced Amazon sellers can use automated campaigns to support their manual campaigns and their overall advertising strategy.

Automatic targeting is a great way to boost your lithuania phone number data manual ads, and you can maximize its impact by finding the best keywords for your campaigns.

To sell online on Amazon effectively and efficiently as an advanced seller, you need to optimize your keyword strategy . Use automated targeting for keyword collection along with basic keyword research methods.

Transfer your high-performing keywords to your manual campaigns, which you can then start optimizing at the keyword level . But don't just throw new keywords in there blindly, instead pair the right keyword with a specific product, category, and audience.

Using the flywheel effect to increase performance
Of course, any experienced digital marketer will tell you that paid advertising is not a “set it and forget it” thing. In fact, PPC advertising requires constant optimization, but Amazon advertising is a bit of an exception – it has a kind of cumulative effect.

This phenomenon is called the flywheel effect, and it means that certain actions trigger different reactions that boost your brand’s overall performance on Amazon. Here’s how it works and how you can use it to your advantage.

1. You set up a campaign that will increase your traffic and thus your search position.

2. If you continue to rank high, Amazon will eventually award you the "Amazon's Choice" designation.