Google Analytics 4 can now be linked to Google Search Console

[samiaseo222]

The ability to connect Google Analytics 4 with Google Search Console allows SEO specialists to assess the benefits of Google Analytics 4 in time before support for Universal Analytics ends.
Google announced the possibility of linking these two services in recent days via the Google Search Central Twitter account , stating that the announcement specifically related to Google Analytics 4. This feature has been available within Universal Analytics for many years.

Why should we be interested in this feature?
By connecting Google Analytics 4 and Google Search mexico phone number data Console, you expand your ability to analyze your website traffic from search and directly compare search data with your site analytics, which can help you gain even greater insight into your user journey, identify correlations, and improve your search engine optimization capabilities .

Google Analytics 4 was launched in October 2020. Marketers now mostly run both Google Analytics 4 and Universal Analytics. However, Universal Analytics will be discontinued in June 2023, forcing marketers to switch to Google Analytics 4 only .

Introducing the aforementioned connection well in advance of the end of support for Universal Analytics (which SEO experts mostly prefer at this time) gives us enough time to thoroughly explore the possibilities that Google Analytics 4 brings, which can facilitate the transition to this service.