Qualé Digital develops online campaign for Riviera Group

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The Riviera Real Estate Development Group has become synonymous with entrepreneurship, quality and well-being in Balneário Camboriú and the surrounding region. This year, for the second consecutive time, the Riviera Business & Mall, in Itajaí, is the headquarters of Casa Cor Santa Catarina.

For the 2014 edition of Casa Cor Santa Catarina , the largest architecture and decoration event in Brazil, the Riviera Group prepared an exclusive campaign – DaRivieraPraVocê – and entrusted Qualé Digital with the preparation of an online plan and activation of a digital platform with specific content for the project, launched at the opening of Casa Cor SC, on May 1st.

In partnership with deLima Design , responsible for Malaysia telegram data the campaign, the Qualé Digital team developed the digital strategy, which includes content production, online media planning and monitoring of online actions. The partnership between Grupo Riviera and Qualé Digital is part of Qualé+, an independent branch of the Florianópolis agency, specialized in serving projects in special and customized formats.

In addition to the corporate blog, strategies such as guest posts, podcasts and webinars will strengthen credibility in the sector. Using Salesforce Content Builder helps with this type of content generation, ensuring solid results and a high level of data analysis for each publication.

Integrating this content with your marketing CRM allows you to segment your audience and offer highly personalized materials.

Building communities to strengthen engagement
Companies that invest in relevant and in-depth content will have a better chance of standing out in their sectors, gaining credibility and engaging their audience. Communities are ideal environments for building this content with viral and sharing power.