And here is what is important for SEO promotion of an online store :

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To implement email marketing and correctly send transactional emails, you must immediately ensure that DKIM/SPF/DMARC records are correctly displayed in DNS (otherwise your correspondence will go to spam).


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Explanation of terms :

Transactional letters . They are sent by the system automatically as soon as the user has shown any activity on the site: registered, changed the password, performed other actions. Plus, these letters contain information about the status of orders.

DNS . Stands for Domain Name System. This is a domain name system for storing resource records. Correct configuration of DKIM/SPF/DMARK records in DNS is necessary to ensure that your mailings do not end up in the recipients' spam folder.

DKIM is a digital signature that mail systems use to verify the authenticity of the sender's address.

SPF . A protection mechanism that checks the sender's server and allows you to verify the authenticity of the correspondence being sent.

DMARC . A system for identifying domains of the sender of letters based on the characteristics specified by the recipient's mail server. It allows minimizing the amount of spam and phishing emails.

The basic recommendation is to check the robots.txt file. Search engine promotion of an online store (as well as any site) should start with this.

Here are the restrictions on indexing a resource by search engines that are made using robots.txt:

site admin panel.

user accounts (and this has happened, and not without scandals, when personal information about visitors popped up in search results, and not only shopping lists, but also payment information).

pages with content that may be duplicated on the resource.

If the store runs on WordPress, then to prevent indexing of the admin panel, the robots.txt file is filled in as follows:

User-agent: *

Disallow: /wp-admin/

In general, different digital promotion channels have their own technical requirements, and any edits should be made in accordance with them if you want the store to ultimately work as efficiently as possible. For example, in the case of price aggregators, you will have to set up automatic price list generation - an xml or yml file, where all the products and prices intended for display on the resource pages will be collected.