Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in.
In this article, we’ll break down how to determine argentina phone number data if the metaverse is the right match for your brand. We’ll also show you how businesses have already entered this trailblazing tech innovation.
Why brands invest in the metaverse
Let’s be honest, a 4D immersive universe sounds intriguing to consumers and companies alike—brands aren’t just selling a product or service, but a futuristic experience. As a pillar of Web3, the metaverse promises technological advances that will transcend the physical and digital realm, decentralize the Internet and transform the society we know today.
According to the 2022 Sprout Social Index™ , more than two-thirds of marketers anticipate investing at least a quarter of their budget into metaverse tactics over the next 12 months. Some 33% of marketers believe their brands are ahead of the curve for implementing augmented reality (AR) or virtual reality (VR) into their social strategy.