How to limit brand safety risk on social media

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If companies want to stay in the good graces of this priority stakeholder, they’ll need to rethink their brand safety guidelines from a social-first point of view.

The easiest way to limit brand safety risk on social media is to create comprehensive brand safety guidelines. But, before you can do that, it’s important to familiarize yourself with the existing brand armenia phone number data j safety controls across popular networks like Facebook, Instagram, Twitter, Youtube and TikTok.

Brand safety on Meta platforms
Meta offers several brand safety controls that work across Facebook, Instagram and Messenger. These features allow you to choose the level of control over where your ad appears. Placements can be restricted by content topic, format and even source.

Brand safety on Twitter
Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. Their efforts to keep Twitter a safe place for brands and communities include various content moderation features and ongoing partnerships with independent expert organizations.

In 2021, YouTube became the first digital platform to receive content-level brand safety accreditation from the Media Rating Council. Their continued accreditation speaks to the many initiatives Google has taken to ensure advertisers get the most out of their investments in the network.