Amazon handmade: Products need to be handmade and meet specific criteria

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Set an initial daily budget of $10-$50 to test campaign effectiveness. Use analytics to refine targeting and improve return on investment (ROI), and try the following to improve optimization:

Target both broad and specific keywords for diverse reach.
Monitor advertising cost of sale (ACoS) and adjust bids based on performance.
Leverage automatic campaigns to discover high-performing search terms that can be integrated into manual campaigns.
External Traffic Strategies
Your existing brand channels can play a vital role in driving traffic to your Amazon store:

Social media marketing: Use platforms like Instagram, TikTok, and Facebook to share engaging content, such as product showcases, customer reviews, or behind-the-scenes stories, all linking back to your Amazon page.
Email campaigns: Include your Amazon store in newsletters, promotional emails, and product launch announcements. Highlight exclusive deals available on Amazon to encourage click-throughs.
Influencer collaborations: Partner with niche influencers who align with your brand to create authentic endorsements. Influencer content can reach targeted audiences and boost trust in your product.
By connecting your Amazon store to your broader marketing ecosystem, you can create a seamless customer journey that amplifies visibility and sales. This is something Amazon marketing specialists can assist you with.

Building Customer Trust
Building and maintaining customer trust is crucial for success on Amazon. Focus on these areas:

Customer reviews: Use Amazon’s “Request a Review” button 5-7 days after luxembourg phone number data delivery to prompt customers for feedback. Positive reviews improve your product rankings and credibility.
Responsive communication: Quickly address customer inquiries and resolve any issues to build loyalty and maintain your seller rating.
Promotions and discounts: Use Amazon’s promotional tools, such as Lightning Deals and Social Media Promo Codes, to entice buyers. Run exclusive discounts directly from your Amazon store page to create an incentive for shoppers to buy on Amazon rather than other channels.
During peak shopping seasons, synchronize your external promotions with Amazon’s tools to drive traffic from multiple channels, ensuring your store remains competitive and visible.

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Step 7: Monitoring Performance and Scaling Up
Your Amazon store’s metrics need to be monitored to maintain steady growth. For the best results, aim to keep the metric measuring the number of people who have had a negative experience with you, order defect rate (ODR), below 1%.