Unprecedented solution choice

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Modern marketplace, the average person sees roughly 5,000 ads every single day. That’s almost 2 million ads per year, all enticing would-be customers with the promise of value. Most of these are ignored. Some might raise an eyebrow. Fewer still spark legitimate interest in the minds of buyers. That’s a huge problem for companies trying to fill their revenue pipelines with high-potential buyers. It’s also one that gets worse with each passing year as a seemingly endless supply of new products and services floods the market.



For example, in the marketing technology space alone, the number latvia cell phone number list of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8% in the move from 150 to 14106 solution options. Unfortunately, in an attempt to stand out in a sea of sameness, all too often salespeople resort to pitches that: Overload their customers with product or technical information Parrot high-level value propositions that lack clarity or differentiation Fail to manifest the confidence and conviction their customers crave.



The Three Things Your Pitch Needs to Do In a market where customers struggle withs, razor-tight budgets, and infinite distractions, your sales pitch needs to do three things: 1. Engage The purpose of your pitch is NOT to immediately convert buyers. It’s to get them to lean in and say, “That’s interesting. Tell me more!” That means your narrative doesn’t have to convey the entirety of your value proposition.