Not just money on Facebook

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A necessary premise is that investing in marketing on Facebook does not mean just putting money into Ads campaigns and sitting waiting for the results, they will not come by magic. There is always a need for careful and scrupulous work to achieve success.

A necessary first step is to paraguay cell phone number list feed your Facebook page, which must gather an audience, followers, in line with your products or brand. Inviting friends and relatives to “like” the page, for example, is a double-edged sword. While on the one hand it increases users, at the same time it creates an unreliable audience, because it does not reflect your typical customer who instead needs to be analyzed to understand what and how to communicate.

Furthermore, you need to generate engaging posts that attract users by making them curious and leading them to like because they are actually interested in your content. Only after having built a Facebook page with responsive and involved followers, you can think about the cost of advertising on the Facebook social network.

Let's now look at the main mechanisms underlying the calculations that generate the cost of advertising on Facebook.