What might happen 6-12 months from now? (I refer to this in my objection handling course as “turning the future into the past”) What would the consequences be? Will the problem go away? Stick around? Get worse? Have you tried dealing with it before? If so, what happened? Where does this issue sit, in relation to your goals and growth plans? What do you think your biggest barrier to solving this problem is? Using Problems to Establish Priority As part of his Nobel Prize-winning body of work, psychologist and economist Daniel Kahneman describes the theory of loss aversion; a cognitive bias that explains how the pain of losing something is more psychologically powerful than the pleasure of gaining.
For example, a major health transformation may occur after nigeria cell phone number list someone suffers a heart attack or othe, as diet and exercise instantly become a higher priority than they were a day earlier. Pulling long hours at work instead of going to the gym or preparing healthy meals might be the norm until a scare turns something they consider important into a priority. I discuss this principle extensively in my book when I say that sometimes if you want to sell someone a Band-Aid, you need to “cut” them first.
Foreboding diagnosis
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