Chances are you’ve heard of color psychology
Posted: Mon Dec 23, 2024 8:17 am
CTA button in emails – consider its color when designing it so it resonates with your brand palette and is bright enough for the consumer to see where to click.
Due to the aforementioned color psychology, experts specify the two best colors for CTA buttons in emails: orange and green.
Orange symbolizes friendship and green last name malaysia symbolizes peace, making both colors perfect for building trust and evoking positive emotions upon clicking. Plus, both colors are bright enough to make a CTA stand out in the body of the email.
Some insist that the color red is also great because it is about excitement and desire, while others consider it aggressive and performance-inhibiting. Still, it all depends on the context here.
Whatever color you choose, depending on your brand identity and the emotions you want to evoke, also remember the contrast and size of the button:
Yes, it needs to stand out, regardless of your marketing goal — to grow your email list , convert subscribers into leads, or sell a product directly through your email. But the trick is to make it eye-catching, not distracting .
Bigger is not better: Find a sweet spot between big and small, and don't aggressively make a CTA stand out in hopes of generating more interest and clicks.
Due to the aforementioned color psychology, experts specify the two best colors for CTA buttons in emails: orange and green.
Orange symbolizes friendship and green last name malaysia symbolizes peace, making both colors perfect for building trust and evoking positive emotions upon clicking. Plus, both colors are bright enough to make a CTA stand out in the body of the email.
Some insist that the color red is also great because it is about excitement and desire, while others consider it aggressive and performance-inhibiting. Still, it all depends on the context here.
Whatever color you choose, depending on your brand identity and the emotions you want to evoke, also remember the contrast and size of the button:
Yes, it needs to stand out, regardless of your marketing goal — to grow your email list , convert subscribers into leads, or sell a product directly through your email. But the trick is to make it eye-catching, not distracting .
Bigger is not better: Find a sweet spot between big and small, and don't aggressively make a CTA stand out in hopes of generating more interest and clicks.