you can calculate what the potential for traffic growth to the site is. In the example, it is 96% of the previously calculated demand.
As a result, we got a certain figure - the potential maximum traffic that we will bring to the site. But this does not mean that in the first month all this traffic will come to the site. Here we should remember the parameters on which the time period for bringing requests to positions depends: the site's positions at the start of work on the project, the timing of the implementation of improvements, the target top . Taking into account the corrective parameters, we can form a forecast of growth by month.
Forecast of growth by month
According to Ingate research, the following dependencies are at work here:
Forecast of traffic growth by month
The greater the demand for target masks for a site, the more lebanon cell phone number list competitive the topic. As a result, the gradual increase will be different. For example, if masks have a total demand of more than 50,000, then the topic has many frequent queries and in the first months we will receive less traffic than in a situation where the demand for masks is less than 50,000.
By multiplying the available coefficients by the maximum traffic growth on a monthly basis, we obtain a growth forecast without taking seasonality into account (we know it).
The last iteration remains: we multiply the seasonality coefficient by the forecast of gradual growth:
Forecast of traffic growth without taking into account seasonal demand
Congratulations! You now have the final results of traffic forecasting for the next year in your hands.
Read about how to make a forecast a reality in our book “ Non-standard SEO: how to speed up promotion in search engines .”