What is B2B, B2C, B2G in sales - image 4
The importance of emotions
At Nielseninstalledthat sales can increase by 23% if product advertising evokes a positive emotional response in consumers.
The Importance of Service Quality
The better a company serves its customers, the more loyal they malta cell phone number list are to it. This increases their chances of making future purchases.
Online sales
The B2C sector has a lot of online purchases, so most retailers offer their products online.
Lots of competitors
In B2C, competition is greater than in other business models. To attract consumers' attention, companies are forced to launch advertisements and develop attractive offers.
What is B2G
B2G (from English business-to-government) is a business model in which a company sells its products and services to government agencies. The business can be both small and very large.
Buyers in the B2G segment are:
medical institutions, sanatoriums, state pharmacies;
educational institutions, including schools, kindergartens;
state and municipal authorities;
scientific and cultural organizations;
judicial and law enforcement agencies.
Characteristics of the B2G model
Long-term partnership
Most often, government agencies and institutions purchase from the same supplier on a regular basis.