Who is an ambassador?
An ambassador is a person who constantly promotes a brand, its services and products for a fee. Translated from English, this word means "ambassador". In simple terms, an ambassador acts as a messenger of the company and a representative of its values. To obtain the status of an ambassador, you need to be an influencer (opinion leader). Some companies offer partnerships to famous pop singers or bloggers whose audiences number in the millions.
However, brands often make popular people with a relatively small taiwan cell phone number list audience their ambassadors. This is due to the fact that during the heyday of WOMM marketing, reach faded into the background. Now, audience engagement, their trust in the influencer, and their ability to properly present goods and services are valued more. Therefore, for example, the Love Republic brand is represented by celebrities, aspiring actors, and microbloggers. Such people have different audience reach, ranging from 10 thousand people for young actors to millions of fans for celebrities. The peculiarity of ambassadorship is that the influencer does not advertise the products directly. He shows how he uses the brand's products in his videos and photos. So, if a blogger advertises clothes, he can post a photo in a new image.
Who is a brand ambassador and why is one needed - image 1
The ambassador shows the brand's products in his videos and photographs
Ambassadors also represent brands in other ways, such as appearing in commercials, participating in branded events, and launching competitions with prizes from a particular company.
Who is a brand ambassador and why is one needed - image 2
Svetlana Bondarchuk and Eva Osipova represent the Love Republic brand on the VKontakte social network
To formally agree on the terms of the partnership, the company and the influencer sign a contract. It specifies what work, how and when the representative does it, and what remuneration he receives. The contract may also contain other conditions, for example, that the brand ambassador will earn a reward only after achieving certain results. For example, if publications on a social network mentioning the brand get at least 1 million views in a month. However, in practice, this rarely happens. The company has the right to have many ambassadors. The latter can also work with several brands, but from different industries. That is, the influencer does not have the right to advertise a competitor of the company with which he cooperates.