Who is the Wildberries trading platform suitable for?
According to informationData Insight, Wildberries is one of the largest online stores in Russia in terms of sales. Its turnover in 2022 amounted to 1.669 trillion rubles. At the same time, 65-70% of buyers are women, mainly aged 25 to 35. Most users are from Russia, accounting for 91%. But residents of the former Soviet Union also buy on this marketplace, although in smaller numbers. The statistics speak for themselves: Wildberries is an excellent platform for launching and developing online sales. Moreover, it can accommodate products of different categories: from household appliances to plumbing.
How to start selling on Wildberries: step-by-step instructions - image 1
Wildberries is great for online trading
However, the basis of the assortment is footwear, clothing and uae cell phone number list accessories, as well as jewelry and cosmetics. Selling goods of such groups, you can get a good income. The only difficulty is that the competition is very high.
How to start selling on Wildberries: step-by-step instructions - image 2
WB has a huge range of products from different groups
The advantage of the marketplace is that you can not only sell products on it, but also increase the recognition of your brand. If your products are constantly among the search leaders, then buyers will certainly pay attention to them. However, most often, individual entrepreneurs work on Wildberries, not brand representatives. They purchase products from manufacturers who do not have their own B2C sales channel. For such entrepreneurs, the first serious achievement is considered to be a turnover of 1 million rubles per month.
If you are looking for step-by-step instructions on how to sell products on Wildberries from scratch in 2024, before starting a business, evaluate the associated costs. When purchasing goods from a manufacturer, you will have to bear additional costs for depreciation, delivery, storage and employee salaries, as well as pay a commission to the online store and taxes to the state. If you remove these costs from income, you get an indicator called "product marginality", or, in simpler terms, "margin". For a Wildberries business to be profitable, the profitability must be more than 20%. Therefore, it is important to plan everything carefully.