Sell more by investing in your customers: discover the best customer service practices
Posted: Mon Dec 23, 2024 8:24 am
If you have a business or are thinking about starting one, have you noticed some of the difficulties that companies face when trying to attract and win new customers? Well, although entrepreneurship is growing in Brazil, research points to several obstacles faced by entrepreneurs, with attracting and building relationships with customers being some of them.
But first, do you know what customer retention is? It is a strategy that aims to keep your customers, winning them over and having them as regular customers. Examples of these actions are: offering advantages and benefits.
And how does this relate to increasing your sales? According to Philip Kotler, considered the “father” of marketing, keeping a customer costs 5 to 7 times less than acquiring a new one. In other words, investing in customer relationships and retention is one of the best ways to get your business off the ground, saving time and money.
The main advantages of retaining customers are:
Promotion of your product or service
By providing good service and sales, you help your customer whatsapp switzerland become a promoter of your company. With a satisfactory shopping experience, it is natural for the consumer to share it with others.
Improvements in the company
Customer retention promotes a good relationship between you and your customer. This makes it easier for your customer to feel comfortable contributing tips and suggestions or asking for feedback about your service and the quality of your products or services.
Sales optimization
Loyal customers recognize the value of your product or service and, because they know your company, you and your employees save time trying to convince them to do business with you. This way, you make sales faster and, sometimes, with higher investments.
Now that you understand the benefits of customer retention, let's understand how your customer service is related to these advantages. Below, check out the main practices to improve customer service and increase your sales.
Humanize service
Humanized service has a strong influence on customer loyalty and at these times it is very important to invest in different service channels, precisely to facilitate communication between you and your customer. Stand out by investing in an interactive service channel, without automatic messages, really understanding what your customer is looking for and showing interest and empathy when serving them.
2. Invest in service channels
By diversifying the types of service channels, you can reach and engage more people, which directly helps increase customers and future sales. Examples of these channels are chat, email, and social media.
All of this contributes to greater customer satisfaction, precisely because of the personalized service you provide and the value you add to the shopping experience. Following this line of reasoning, we come to the third tip…
3. Keep in touch
To stand out in the market, your company must be remembered by consumers, and that is precisely why building your brand is so important. The best way to develop a position is through the relationship you have with your audience, and at these times, go beyond what your competitors have done.
For example: I don't just look for the customer on their birthday or other special dates. Ask them what they thought of the sale and how it helped solve their problem or desire.
4. Build value into your service or product
As important as selling is recognizing the quality of your sale, and this happens when you prove to the customer that you are the best option and that they will be more satisfied doing business with you. Some ways you can add to the shopping experience and convey more security are through differentiated services, gifts and exclusive promotions or campaigns.
At these times, it is interesting to realize that by proving value and quality to your customer, you make it easier for the price issue to take a back seat and you add value to your product or service.
Have you noticed how customer retention is directly related to your customer service and approach? This is a very interesting strategy for you to create a good relationship with your consumers and increase your sales.
Do you already apply any of these tips in your daily life? Want to find out more about customer service tips? Check out our video now and learn other ways to stand out in the market.
But first, do you know what customer retention is? It is a strategy that aims to keep your customers, winning them over and having them as regular customers. Examples of these actions are: offering advantages and benefits.
And how does this relate to increasing your sales? According to Philip Kotler, considered the “father” of marketing, keeping a customer costs 5 to 7 times less than acquiring a new one. In other words, investing in customer relationships and retention is one of the best ways to get your business off the ground, saving time and money.
The main advantages of retaining customers are:
Promotion of your product or service
By providing good service and sales, you help your customer whatsapp switzerland become a promoter of your company. With a satisfactory shopping experience, it is natural for the consumer to share it with others.
Improvements in the company
Customer retention promotes a good relationship between you and your customer. This makes it easier for your customer to feel comfortable contributing tips and suggestions or asking for feedback about your service and the quality of your products or services.
Sales optimization
Loyal customers recognize the value of your product or service and, because they know your company, you and your employees save time trying to convince them to do business with you. This way, you make sales faster and, sometimes, with higher investments.
Now that you understand the benefits of customer retention, let's understand how your customer service is related to these advantages. Below, check out the main practices to improve customer service and increase your sales.
Humanize service
Humanized service has a strong influence on customer loyalty and at these times it is very important to invest in different service channels, precisely to facilitate communication between you and your customer. Stand out by investing in an interactive service channel, without automatic messages, really understanding what your customer is looking for and showing interest and empathy when serving them.
2. Invest in service channels
By diversifying the types of service channels, you can reach and engage more people, which directly helps increase customers and future sales. Examples of these channels are chat, email, and social media.
All of this contributes to greater customer satisfaction, precisely because of the personalized service you provide and the value you add to the shopping experience. Following this line of reasoning, we come to the third tip…
3. Keep in touch
To stand out in the market, your company must be remembered by consumers, and that is precisely why building your brand is so important. The best way to develop a position is through the relationship you have with your audience, and at these times, go beyond what your competitors have done.
For example: I don't just look for the customer on their birthday or other special dates. Ask them what they thought of the sale and how it helped solve their problem or desire.
4. Build value into your service or product
As important as selling is recognizing the quality of your sale, and this happens when you prove to the customer that you are the best option and that they will be more satisfied doing business with you. Some ways you can add to the shopping experience and convey more security are through differentiated services, gifts and exclusive promotions or campaigns.
At these times, it is interesting to realize that by proving value and quality to your customer, you make it easier for the price issue to take a back seat and you add value to your product or service.
Have you noticed how customer retention is directly related to your customer service and approach? This is a very interesting strategy for you to create a good relationship with your consumers and increase your sales.
Do you already apply any of these tips in your daily life? Want to find out more about customer service tips? Check out our video now and learn other ways to stand out in the market.