Different types of content

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What content should you include in your content marketing strategy?

The possibilities are many and of different kinds:

Company blog posts;
Video content;
Infographics;
Images;
Podcasts;
Other materials that can be shared online (e.g. ebooks, case studies, etc.).
At this point you might be morocco cell phone number list wondering: what type of content is best to use? Which ones guarantee the best result?

As we have just seen, there are numerous tools for developing this promotional sector, but not all are equally effective .

Each has specific advantages and disadvantages, also depending on the type of user you are trying to reach.

It will be necessary to do an analysis and identify what materials could be found useful and interesting by potential users of your website.

But we can tell you even more.

In fact, according to the most recent studies, the types of content that seem to be most effective for advertising your brand are essentially two: texts and videos .

Today we can say that marketers are mainly divided into two groups: on one hand, the “old school” marketers, who support the importance of classic textual content. On the other hand, those who believe that video content is the future of online communication.

Who is right?

To try to resolve this quibble we decided to analyze the pros and cons of both typologies.