You may have heard of the General Data Protection Law, or LGPD. A law that has been causing repercussions since 2018. But after all, what is this law that has haunted many companies? Here in this article you will find all the answers to your questions.
Let's go?
The Law
The General Personal Data Protection Law – LGPD (Law No. 13,709/18) was created with the aim of protecting the fundamental rights of freedom and privacy of citizens and consumers.
It requires companies and public bodies to improve the way whatsapp usa number they collect, process and store an individual's personal information, ensuring that they have control over their data.
How will it work?
Do you know where all your data posted on the internet goes, such as your favorite color, your favorite movie and series, and especially your name, email and CPF?
Through the LGPD, collection practices will be regulated, giving users control over where their data will circulate.
In this way, companies and public bodies will be required to be transparent when collecting data from citizens.
Where did it come from?
The Brazilian data protection law is based on the rules of the European Union, a pioneer in the protection of personal data, GDPR (General Data Protection Regulation).
Furthermore, the fact that the European Union is demanding, both in government and private commercial relations, that international trade has laws and regulations similar to its own, Brazil and other countries are mobilizing to make appropriate adjustments, aiming to maintain the commercial partnership with the European Union.
Business suitability
Given this, it is clear that, sooner or later, all companies will be required to comply with the personal data protection standard, given that over time, a network of commercial relationships will naturally be created, where one company will require the other to comply with the law.
How can companies adapt?
To implement the adaptation of companies to the LGPD, it is necessary to initially map the company's current situation. This is not so simple, this mapping can be summarized in a complete study of all sectors of the company, seeking to know which of these sectors handle databases that the LGPD considers personal data, which documents and procedures are used by operators, which data needs to be stored and which are dispensable.
Once this phase is completed, we enter the adaptation phase, which consists of 4 phases: Technical, Documentary, Procedural and Cultural.
When does the law come into effect?
The General Data Protection Law came into force on September 18, 2020, however, according to the provisions of article 65, item IA of the LGPD, the penalties will begin to be applied on August 1, 2021.
The LGPD controls and regulates a set of regulatory aspects of procedural adjustments and compliance regarding the use of personal data. Therefore, companies need to adapt to avoid being punished. In the event of any illegality, the fine may reach 2% of the company's revenue, up to a limit of R$50 million.
Is the LGPD necessary?
It is true that since the Personal Data Protection Law is something new, there are still doubts. However, it is a law that will allow citizens to have more security when sharing their information, avoiding fraud and scams.
For this reason, as our Uniplus system is a large data storage system, Intelidata, as always responsible and in compliance with the rules of the law and tax regimes, is providing all the necessary adjustments and due care for the storage and collection of personal and business information, thus being able to guarantee our resellers and their customers complete security under the new law.
Master the new Data Protection law
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