What are the most used tools for online advertising?

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Search engines and social media are the most powerful platforms for online advertising today. With billions of active users every day , these channels offer unique opportunities to connect with your target audience in creative and engaging ways.


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Not only do they allow you to pakistan cell phone number list publish content, but they also offer advanced advertising tools , which take advantage of precise targeting based on user demographics, interests and behaviors.

From creating brand awareness to generating direct sales, search engines and social media have become a fundamental pillar in digital marketing strategies . Let's look at some of the most used tools for online advertising.

Google Ads
Google Ads is Google's online advertising platform that lets you create personalized ads to reach a targeted audience at the exact moment they're looking for products or services like yours.

How does it work? With a few simple rules:

Ad Creation : You can create text, graphic or video ads, choosing the most relevant keywords for your business;
Keyword auction : When a user enters a keyword you've selected, your ad enters an auction with other ads and will show if it offers the best value and is relevant to the user's search;
Payment : You only pay when someone clicks on your ad (pay-per-click), the cost per click varies depending on the competitiveness of the keywords you have chosen.
Types of Google Ads campaigns :

Search Ads : When a user enters a query into Google, ads may appear above or below the organic search results;
Display Network : Ads can appear across a large network of Google partner websites and may include banners, videos or text ads;
YouTube Ads : Google Ads also allows you to create video ads that appear on YouTube, can precede the main video (pre-roll), appear during viewing or appear on the YouTube homepage;
Shopping Campaigns : If you sell products online, Google Ads lets you show ads with product images, prices, and descriptions directly in Google search results;
Local and app campaigns : Google Ads also offers options to promote physical stores or app downloads.
The advantages of Google Ads include immediate visibility, total control and scalability. The downsides are the cost per click that can be high for very competitive keywords, the time to manage the campaign and the competition.