If you are looking to optimize your web resource for search engines, you know the importance of behavioral factors in ranking. In a world where links have become subject to manipulation, search engines have turned their attention to user actions as a more reliable indicator of site quality. This article describes not only the impact on ranking and improvement of behavioral factors, but also specific steps to improve the quality of user experience without resorting to cheating. Behavioral factors are important. These are not just numbers in analytics - they are a reflection of user interaction with your site. The information obtained helps search engines determine how relevant your content is to user queries and how high you can appear in search results. They are of two types: external and internal.
Tracking behavioral factors
systemsanalystsYandex Metrica or Google Analytics;
popular browsers that users use to view websites. Google receives poland cell phone number list data from Google Chrome, and Yandex receives data from Yandex Browser;
plugins and extensions that can transmit information to the search engine even from competitors' browsers. For example, this is how Yandex Bar works, compatible with any browser.
In Yandex, behavioral factors play a key role in the ranking algorithm. This makes them much more important than in Google. Manipulating behavioral factors in Yandex is fraught with negative consequences, so improving them naturally becomes a necessity. In Google, the assessment of behavioral factors is less straightforward, but no less important. Despite claims of neutrality, patents and hints say otherwise. Regardless of the position of search giants, attention to the constant user experience is always relevant, since it directly affects the quality of the site. Search engine algorithms are constantly changing, but one thing remains unchanged: high-quality and useful resources will always rank highly. It is important to realize that behavioral factors are not just digital data in analytics. They are a reflection of how users interact with your site and determine your position in the zone of public scrutiny.
Don't chase perfect metrics. Not all pages are the same, and a quick exit from a page doesn't always mean it's of low quality. Different queries require different search times. A reasonable analysis of each situation will help avoid fanaticism in improving circumstances.
How to improve behavioral factors in search
A high CTR of a snippet in search results is the key to attracting traffic to your site. But how do you ensure that your title and description appeal to users? Below we will look at specific steps to improve your site's behavioral factors without manipulation or cheating.